The public crisis generated by COVID-19 has led governments around the world to take strict isolation measures. As a consequence, all economic sectors have been affected in some way.
The industry of games of luck and chance is no exception.
The COVID 19 was declared a pandemic by the World Health Organization since March 11. This is due to the high levels of gravity and the speed of spread in different countries.
Physical casinos around the world have had to close their doors after isolation measures and the restriction of meetings that bring together several people.
Las Vegas, a city recognized worldwide as the center of gambling, is unrecognizable these days, with its closed casinos and hotels.
In addition to the consequences this implies for the local and national economy, it is estimated that about 240 thousand people have been left without work and without income.
Sports betting houses are in a similar situation. Another measure taken is the suspension of sporting events, which is why online gambling has reported large economic losses. It is a consequence of the fact that users do not enter the platforms and the stopped advertising contracts.
This is not the case with casinos that offer online gambling. Operators all over the world have reported an increase in users and their income.
In the United States, for example, FOX Bet reported that the revenue rate doubled and the registrations of new clients increased, especially after the suspension of sports activities such as the NBA . What happened is that sports betting lovers turned their interest to other options. Among them are casino games and poker rooms .
For its part, Rush Street Interactive, a company that operates web portals and land-based casinos , states that there is an increase in online casino games . It is expected that, hopefully, it will increase in the coming days, and with those who hope to mitigate the losses due to the closure of their headquarters.
The COVID-19 pandemic has mainly affected land-based casinos . The efforts of different companies in the industry have focused on supporting them during these difficult times.
This is the case of CT Gaming, which ensures that it is modifying its strategy towards an omnichannel, focused on accompanying the transfer of players to the offer of online casinos .
The strategy consists of accelerating the development and launch of new games and features focused on online casinos , adapting their offer to different digital channels.
Regarding the accompaniment to traditional casinos , the objective is to provide support in the changes and transformations that the industry will have to face to adapt to the new circumstances derived from the treatment of the pandemic at a global level.